Nexius Software-Focused Subsidiary Targets Cisco and Ericsson

Published on SDxCentral

Nexius wants to use its expertise in network software to take on vendor heavyweights like Cisco and Ericsson.

The company, which supplies telecommunications network deployment services, is launching a subsidiary called B.Yond to focus on software. B.Yond’s goal is to provide a more flexible, software-based approach to meet network demands.

Johnny Ghibril, vice president of solutions architecture at B.Yond, said the efforts are tied to software-defined products and the use of open source software, as well as artificial intelligence (AI) and machine learning. Nexius decided to form the new subsidiary because it believes traditional webscale and telecommunications providers are unsuccessfully attempting to encroach into each other’s space.

Ghibril cited Google’s Fiber business, which was an attempt by the Internet search giant to become a telecom operator. On the other side, he noted the slow pace of telecom operators in adopting webscale practices.

“We saw a convergence where telecom operators wanted to go in terms of webscale operations,” Ghibril said. “It’s these agitators in the webscale community that are driving demand in terms of data consumption.”

Unlike larger vendors in the space, Nexius feels B.Yond’s smaller size provides the agility needed to compete in the changing network software environment. It also noted many of the larger vendors are experiencing operational changes tied to the growing use of software platforms.

“Those larger players are going through some of the same challenges of the carriers in terms of refocusing their efforts around software,” said Kathleen Willard, vice president of business development at B.Yond. “The focus on new and open innovations is going to be a big shift for them and will take years.”

Nexius’ products division was acquired by ComScore in 2010, with the firm’s consulting business spun-off to form the current division launching B.Yond. The new entity will include 200 engineers from Nexius. It plans to use the revenue stream from its parent company to develop and launch services.

The company also claims it’s not tied to any specific technology, platform, or legacy operation, thus it can provide customers with what they really need and not just what the vendor wants to sell.

“At our heart we have always been a solutions focused company and not beholden to any technologies,” Willard said. “We are not going to promote anything that we are selling. We are just going to focus on providing customers with what they need.”

Open Source Focus

The company plans to focus on open source platforms. Nexius cited work with the Open Compute Project (OCP), and last month joined the Linux Foundation’s Automotive Grade open source project. The group is focused on developing a Linux-based platform for connected cars.

“We have a strong presence across open source communities and are looking at what needs to be done to provide a wrapper around an open architecture,” Willard said.

Nexius said the new operation is currently in trials with customers. Ghibril cited work with companies like Facebook, SK Telecom and “the largest U.S. service providers.” AT&T last year recognized Nexius as one of its top vendor partners.

Analyst comments offered up by Nexius indicated a market opportunity for vendors not afraid to adopt a software focus.

“Operators have legacy technology and mindsets that prohibit them from realizing the potential and capitalization of unbundled, software-defined networks,” said Teresa Mastrangelo, analyst at Broadbandtrends, in a statement. “Companies … that know how to apply automation, artificial intelligence, and machine learning are poised to redefine networking as we know it today.”

PublicationDaisy Tong